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The Accessible Gift Shop Advantage
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Our
museum and gift shop put a high priority on making the visitor experience
high quality. Our 48-inch wide aisles generally allow all visitors
to easily view our products and not feel confined. Our gift shop,
and the facility as a whole, was constructed within the last five
years, and we pay close attention to accessibility issues. We hosted
two accessibility sessions funded by NSF as part of an ASTC project
where we had an opportunity to get together with our colleagues and
discuss best practices in accessible visitor services and exhibits.
We are always striving to make it known to all patrons with disabilities
and their constituencies that our space--including our gift shop--is
a comfortable, easy-to-navigate space. We rely a lot on word of mouth
and specialized publications for advertising to people who have disabilities.
J, Minnesota
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If items are displayed behind the counter I can't
see what's there, and it may not occur to me that the gift shop even carries those
items. Consequently, I may have to ask a lot of detailed questions. For example,
if film or batteries are kept behind the counter, I'll need to know what brand, what
type, how many in a given package, and the cost of each of these options. If there
are only a few things behind the counter, keeping a large print list of what's
available may be helpful to customers like myself who are blind.
When I'm paying, it helps if the cashier doesn't assume I can see the total
on the cash register display. Announcing the total would make things easier for
me and probably for everyone. And of course, a cashier should always hand my change
back to me, and not to my companion. R, Boston
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When I visit a gift shop, it helps when the sales
associate is making eye contact with me and speaking clearly. Having patience is
a good virtue when working at a gift shop, because I may not hear the person the
first time due to background noises. Also, it helps when I can see the cash register
amount, so then I can give her or him the correct money. Visual cues help if I am
requesting an item and signs are important when looking for an item. L, Missouri
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One of the things we discovered after we initially
opened our remodeled store was that the new lighting around the perimeter of the floor
used to highlight products was too hot to the touch and created a tripping hazard.
We soon removed it.
Many customers with disabilities are with friends or family; but if they are not,
we don't hover, but we keep an eye out in case they need some additional help.
For example, we can offer to take merchandise and hold it for them.
A tip is that if your store doesn't yet have
a lower counter at checkout, a clipboard can be offered for signing
a charge receipt or filling out other sorts of information.
It is a good idea to periodically check your store and make sure nothing has been
moved and everything is still as accessible as you can make it.
D, Pittsburgh
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Museum
gift shops are exciting places with interesting, unique merchandise.
I want to go in and look around, but often times these shops are small
and crowded with merchandise. It is difficult for me to get around
(of course, this is true of department stores as we near the holiday
season).
I realize that all merchandise cannot be within
my reach, but if I go into the store alone it is difficult to get
help because there is often limited staff to assist me.
I try to time my visit to a gift shop when less people are visiting.
If I buy something before I plan to exit the museum, I often ask the
sales person to hold the item behind the counter for me, as it's difficult
to maneuver through a museum in a wheelchair and even more difficult
carrying a gift bag. M, Ohio
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There are many artists with disabilities
who may be producing items just right for science center and museum
gift shops. A place to find them will be in a new directory published
on the VSA arts web pages ( www.vsarts.org).
M, Washington, DC
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Copyright 2006 by the Association
of Science Technology Centers Incorporated. All rights reserved.
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