Blog

Personalizing the Visitor Experience

IN THIS ISSUE

May/June 2013

Free-choice learning is the hallmark of science centers and interactive museums. But many institutions are taking this idea a step further by exploring strategies for personalizing the visitor experience—before, during, or after the visit. Some approaches are high tech, like compiling a visitor’s on-site experiences onto a personalized webpage. Others are low tech, such as delivering exceptional visitor service. Personalization projects have many goals, including enhancing learning, inspiring emotional connections and behavior changes, and building a sense of ownership. In this issue, we look at a variety of personalization approaches and tools, and examine their impact.

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