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Shaping Perceptions of Science Centers

IN THIS ISSUE

September/October 2013

When people look at science centers, what do they see? How can science centers shape those perceptions in a positive direction? In this issue of Dimensions, we examine how important audiences and stakeholders—including government officials, people from minority backgrounds, teachers, donors, and general adult audiences—perceive science centers. In addition, this issue highlights specific strategies science centers can use to influence how their audiences see them—from branding campaigns to responsive websites to public relations techniques. Throughout the magazine, you’ll find practical advice, best practices, and inspirational ideas for how to best represent your institution. By understanding their audiences and meeting their needs, engaging with current issues and technologies, and communicating effectively, science centers can be perceived as relevant, welcoming, innovative places that are of great value to their communities.

Features
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From the CEO
Viewpoints
Q&A with Chevy Humphrey

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