Blog

All posts by Emily Schuster

Best Practices in Public Relations

We asked public relations (PR) professionals from science centers and museums around the world to send us their best practices, guidelines, practical tips, and pieces of advice. Here’s what they told us. (This is an extended version of an article that appeared in the September/October 2013 issue of Dimensions magazine.) Thanksgiving Point is currently in... Read More

When are evaluation and other visitor feedback strategies the most useful for helping advance a science center’s mission? When are such strategies less successful?

This is an extended discussion of the question that appeared in the Viewpoints department of the September/October 2013 issue of Dimensions magazine. Evaluation is a powerful tool for providing visitors with a voice, which then enables us to stay relevant to their needs and motivations. The goal of any exhibit or program is to engage... Read More

Q&A with Chevy Humphrey

 Interviewed by Joelle Seligson This interview appeared in the September/October 2013 issue of Dimensions magazine. How can a child follow the paths of a musically inclined mother and a science-oriented father? Chevy Humphrey, president and CEO of the Arizona Science Center in Phoenix, managed to do both. She worked with the Houston and Phoenix symphonies... Read More

Q&A with Alejandro Frank

Interviewed by Joelle Seligson This interview appeared in the July/August 2013 issue of Dimensions magazine. Alejandro Frank had been a nuclear physicist for around 25 years when, as he explains it, he “turned toward the children.” Eight years ago, Frank, professor of physics at the Nuclear Science Institute of the National Autonomous University of Mexico... Read More

21-Tech: Engaging Museum Visitors Using Mobile Technologies

By Keith Ostfeld From Dimensions May/June 2013 Society has reached a point where everyone desires customized services and products—from coffee to computers to museum experiences—that meet their needs, expectations, and aesthetics. With today’s easy access to phenomenal computational power through personal mobile technologies (PMTs) like smartphones and tablets, we have new avenues to customize museum... Read More

A Custom Fit: Personalizing Experiences Using Technology

This is an extended version of an article that appeared in the May/June 2013 issue of Dimensions magazine. Science center and museum professionals from around the world share their experiences using technology—including smartphones, barcodes, and radio-frequency identification (RFID) tags—to personalize the visitor experience. The National Museum of Mathematics (MoMath) opened in New York City in... Read More

Should science centers prioritize adult-oriented programs? What are the benefits and challenges of such programs?

This is an extended discussion of the question that appeared in the Viewpoints department of the May/June 2013 issue of Dimensions magazine. Scitech has been running adults-only nights twice a year since 2009, the year we turned 21. We started doing these evenings as we realized that there must be an increasing number of young... Read More

Q&A with Ilan Chabay

Interviewed by Joelle Seligson This interview appeared in the May/June 2013 issue of Dimensions magazine. “It was a case of professional schizophrenia—but a very useful one,” laughs Ilan Chabay about his varied career path. He has dabbled in the natural sciences, exhibition design, museum administration, and higher education. Currently professor and senior fellow at the... Read More

Q&A with Ainissa Ramirez

Interviewed by Joelle Seligson This interview appeared in the March/April 2013 issue of Dimensions magazine. Whether it’s the world’s biggest wardrobe malfunction or MacGyver meets Survivor, Ainissa Ramirez knows that generating interest in science requires a hook. A professor at Yale University, Ramirez prefers the title “science evangelist”—in her words, a person who “takes the... Read More