Blog

Upcoming Webinar: Helping Preschool Parents Understand Inquiry

Wednesday, January 20, 2016 2:00–3:00 p.m. ET Register here Early childhood museum educators strive to offer parents what they need to continue open-ended science learning at home. In this webinar, presenters will share examples of modeling “inquiry behavior” at small and large museums in exhibits, parent/child activities, and through online resources. Learn about “Play Coach,”... Read More

Dimensions, November/December 2015—Getting the Word Out

IN THIS ISSUE November/December 2015 Being a successful science center takes more than just a flair for creating great exhibits and programs—you also have to get people through your doors. Science center marketing professionals today face many challenges, from limited marketing budgets to increased competition for potential visitors’ time. It takes a solid understanding of... Read More

A New Era for Marketing at Science Centers

By Douglas Young From Dimensions November/December 2015 In the 1980s in the United States, the traditional science center business and mission models worked well. Science centers were the most prominent source for informal science learning with financial support from governments and donors and a quasi-monopoly on IMAX films, science store merchandise, and interactive exhibits. A... Read More

Marketing Success Stories

This is a supplement to an article on marketing successes and failures that appeared in the November/December 2015 issue of Dimensions magazine. To announce the Orlando Science Center, Florida, surpassing a record 500,000 total visitors for the year, we developed an opportunity that attracted great buzz and media attention. We wanted to award our 500,000th... Read More