Blog

Dimensions, November/December 2015—Getting the Word Out

IN THIS ISSUE November/December 2015 Being a successful science center takes more than just a flair for creating great exhibits and programs—you also have to get people through your doors. Science center marketing professionals today face many challenges, from limited marketing budgets to increased competition for potential visitors’ time. It takes a solid understanding of... Read More

A New Era for Marketing at Science Centers

By Douglas Young From Dimensions November/December 2015 In the 1980s in the United States, the traditional science center business and mission models worked well. Science centers were the most prominent source for informal science learning with financial support from governments and donors and a quasi-monopoly on IMAX films, science store merchandise, and interactive exhibits. A... Read More

Marketing Success Stories

This is a supplement to an article on marketing successes and failures that appeared in the November/December 2015 issue of Dimensions magazine. To announce the Orlando Science Center, Florida, surpassing a record 500,000 total visitors for the year, we developed an opportunity that attracted great buzz and media attention. We wanted to award our 500,000th... Read More

Chatting with Outgoing and Incoming ASTC Board Chairs Chevy Humphrey and Linda Conlon

Interviewed by Joelle Seligson This interview appeared in the November/December 2015 issue of Dimensions magazine. “Out with the old, in with the new” does not apply to Chevy Humphrey and Linda Conlon, ASTC’s outgoing and incoming board chairs, respectively. The two women have worked together closely since Humphrey, president and CEO of Arizona Science Center... Read More

ASTC On Air withOwen Gaffney

The next edition of ASTC On Air will stream live on Tuesday, November 24, at 11:00 a.m. ET. We’ll be speaking with Owen Gaffney, director of international media and strategy at the Stockholm Resilience Centre, and writer and analyst working in global-change research. ASTC On Air is a series in which we interview fascinating individuals... Read More

In Memoriam: Bill Stanley

ASTC was sad to learn that mammaologist and educator Bill Stanley passed away on October 6 while doing field work in the mountains of Ethiopia. He was 58 years old. Stanley was director of the Gantz Family Collections Center at Chicago’s Field Museum. He began his tenure at the museum in 1989 as collection manager... Read More