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Dimensions

A Science Center and a Community: Cultivating Hope and Resilience in Medellin

By Claudia Aguirre From Dimensions January/February 2016 Today’s science centers are becoming more aware of changes in their local contexts and are concerned about playing a role in building and contributing to society. The Mechelen Declaration, resulting from the Science Centre World Summit 2014 held in Mechelen, Belgium, clearly expresses this commitment with two of... Read More

Has your institution used any creative or “outside-the-box” methods to attract visitors?

This is an extended discussion of the question that appeared in the Viewpoints department of the January/February 2016 issue of Dimensions magazine. In November 2015, the Yale Peabody Museum of Natural History teamed up with the Barnum Museum in Bridgeport, Connecticut, for a very successful “outside-the-box” program that was actually an “inside-the-box” experience! In conjunction... Read More

Dimensions, November/December 2015—Getting the Word Out

IN THIS ISSUE November/December 2015 Being a successful science center takes more than just a flair for creating great exhibits and programs—you also have to get people through your doors. Science center marketing professionals today face many challenges, from limited marketing budgets to increased competition for potential visitors’ time. It takes a solid understanding of... Read More

A New Era for Marketing at Science Centers

By Douglas Young From Dimensions November/December 2015 In the 1980s in the United States, the traditional science center business and mission models worked well. Science centers were the most prominent source for informal science learning with financial support from governments and donors and a quasi-monopoly on IMAX films, science store merchandise, and interactive exhibits. A... Read More

Marketing Success Stories

This is a supplement to an article on marketing successes and failures that appeared in the November/December 2015 issue of Dimensions magazine. To announce the Orlando Science Center, Florida, surpassing a record 500,000 total visitors for the year, we developed an opportunity that attracted great buzz and media attention. We wanted to award our 500,000th... Read More

Chatting with Outgoing and Incoming ASTC Board Chairs Chevy Humphrey and Linda Conlon

Interviewed by Joelle Seligson This interview appeared in the November/December 2015 issue of Dimensions magazine. “Out with the old, in with the new” does not apply to Chevy Humphrey and Linda Conlon, ASTC’s outgoing and incoming board chairs, respectively. The two women have worked together closely since Humphrey, president and CEO of Arizona Science Center... Read More