Blog

Dimensions

A New Era for Marketing at Science Centers

By Douglas Young From Dimensions November/December 2015 In the 1980s in the United States, the traditional science center business and mission models worked well. Science centers were the most prominent source for informal science learning with financial support from governments and donors and a quasi-monopoly on IMAX films, science store merchandise, and interactive exhibits. A... Read More

Marketing Success Stories

This is a supplement to an article on marketing successes and failures that appeared in the November/December 2015 issue of Dimensions magazine. To announce the Orlando Science Center, Florida, surpassing a record 500,000 total visitors for the year, we developed an opportunity that attracted great buzz and media attention. We wanted to award our 500,000th... Read More

Chatting with Outgoing and Incoming ASTC Board Chairs Chevy Humphrey and Linda Conlon

Interviewed by Joelle Seligson This interview appeared in the November/December 2015 issue of Dimensions magazine. “Out with the old, in with the new” does not apply to Chevy Humphrey and Linda Conlon, ASTC’s outgoing and incoming board chairs, respectively. The two women have worked together closely since Humphrey, president and CEO of Arizona Science Center... Read More

Dimensions, September/October 2015—Addressing Global Issues

IN THIS ISSUE September/October 2015 As this issue of Dimensions goes to press, world leaders are preparing to convene at the UN Sustainable Development Summit in New York City to formally adopt the post-2015 development agenda, committing to 17 ambitious new Sustainable Development Goals. So many of the critical issues facing our planet—from climate change... Read More

Dwell on This

By Anthony (Bud) Rock A collective mass of youthful exuberance pulses through our science centers and museums on any given day. As I visit our ASTC-member institutions around the world, I find it extremely rewarding to watch all that energy being transformed into focused, intense contemplation of specific topics or experiences. I have always been... Read More

If you could go back, what advice would you give yourself when you first started your museum or informal education career?

This is an extended discussion of the question that appeared in the Viewpoints department of the September/October 2015 issue of Dimensions magazine.   Before my first nonprofit management position (in England), I wish I could have coached my newbie self: learn about spreadsheets, practice daily meditation and stretching, and schedule physical exercise and play time... Read More