Ad Analysis

Advertisements. They're everywhere these days: on television, on the radio, in newspapers and magazines, even on your computer via the World Wide Web. How do they influence us as consumers? Find samples of different types of ads for the same item (soda, detergent, snack food) with different types of packaging. Discuss the purpose of advertising and how it influences what you buy. Do the ads have anything to do with the quality or function of the products? Do you purchase name-brand items rather than generic? If so, why? What kinds of environmentally-conscious choices can you make the next time you shop?


Other Activities

Rotten Truth Home



© The Rotten Truth web site was created in 1998 by the Association of Science-Technology Centers Incorporated and the Smithsonian Institution Traveling Exhibition Service. All rights reserved.
Disclaimer: Rotten Truth (About Garbage) links to a number of activities and resources provided by institutions other than ASTC and SITES. Every effort has been made to ensure that these links are accurate, but because neither ASTC nor SITES controls the content of these web sites, outside links are not guaranteed to be correct or active. Neither ASTC nor SITES shall be liable in the event of incidental or consequential damages connected with, or arising out of, providing the information offered here. External sites are not endorsed by ASTC or the Smithsonian Institution.