Blog

All posts by Alejandro Asin

Dimensions, November/December 2015—Getting the Word Out

IN THIS ISSUE November/December 2015 Being a successful science center takes more than just a flair for creating great exhibits and programs—you also have to get people through your doors. Science center marketing professionals today face many challenges, from limited marketing budgets to increased competition for potential visitors’ time. It takes a solid understanding of... Read More

A New Era for Marketing at Science Centers

By Douglas Young From Dimensions November/December 2015 In the 1980s in the United States, the traditional science center business and mission models worked well. Science centers were the most prominent source for informal science learning with financial support from governments and donors and a quasi-monopoly on IMAX films, science store merchandise, and interactive exhibits. A... Read More

Dimensions, July/August 2015—Collections: More than Just Objects

IN THIS ISSUE July/August 2015 In recent years, the line between collections-based and hands-on museums has sometimes become blurred. Many collections-based museums are incorporating hands-on experiences to help visitors connect more deeply to collections, while many science centers are finding that combining real objects with interactive exhibits and programs can create more meaningful visitor experiences.... Read More