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Dimensions

Dimensions, September/October 2013—Shaping Perceptions of Science Centers

IN THIS ISSUE September/October 2013 When people look at science centers, what do they see? How can science centers shape those perceptions in a positive direction? In this issue of Dimensions, we examine how important audiences and stakeholders—including government officials, people from minority backgrounds, teachers, donors, and general adult audiences—perceive science centers. In addition, this... Read More

Reimagined and Rebranded: Science Centers for the 21st Century

By Eli Kuslansky and Gregory Peduto From Dimensions September/October 2013 Science centers: bastions of fun and exploration, destinations where children can let loose, providers of hands-on learning to spark a lifelong love of science. However, when children grow into adulthood in our technologically accelerating society, are they still called to science centers to satisfy their... Read More

Making the Case

By Sean Smith From Dimensions September/October 2013 For many years, ASTC has attempted to “make the case” to local, state, and national government officials for funding competitive grant programs that can benefit science centers, museums, and their communities. While some of our traditional talking points about engaging audiences with science, technology, engineering, math (STEM), health,... Read More

Field Trips: What Teachers Told Us

By Mary Ann Wojton From Dimensions September/October 2013 Student field trips to COSI in Columbus, Ohio, attract approximately 75,000 visitors annually. We wanted to understand how teachers perceive our science center and field trip offerings in order to better serve them and to represent ourselves to them in the most positive and relevant way. Therefore,... Read More

Best Practices in Public Relations

We asked public relations (PR) professionals from science centers and museums around the world to send us their best practices, guidelines, practical tips, and pieces of advice. Here’s what they told us. (This is an extended version of an article that appeared in the September/October 2013 issue of Dimensions magazine.) Thanksgiving Point is currently in... Read More

When are evaluation and other visitor feedback strategies the most useful for helping advance a science center’s mission? When are such strategies less successful?

This is an extended discussion of the question that appeared in the Viewpoints department of the September/October 2013 issue of Dimensions magazine. Evaluation is a powerful tool for providing visitors with a voice, which then enables us to stay relevant to their needs and motivations. The goal of any exhibit or program is to engage... Read More

Q&A with Chevy Humphrey

 Interviewed by Joelle Seligson This interview appeared in the September/October 2013 issue of Dimensions magazine. How can a child follow the paths of a musically inclined mother and a science-oriented father? Chevy Humphrey, president and CEO of the Arizona Science Center in Phoenix, managed to do both. She worked with the Houston and Phoenix symphonies... Read More

Dimensions, July/August 2013—Developing the Science Center Workforce

IN THIS ISSUE July/August 2013 This issue of Dimensions looks at the science center and museum workforce and professional development through a broad lens. What are effective ways to hone the skills and expertise of individual staff members, build capacity and cohesion across an institution, and professionalize our broader field? How we can we recruit... Read More

Recruiting for Inclusion and Innovation

By Laura Huerta Migus From Dimensions July/August 2013 “It is diversity that drives innovation: a diversity of perspectives, of industries, of cultures. When we bring together these different perspectives, we have a far better chance of breaking new ground.” —Frans Johansson, author of The Medici Effect Over the past two decades, the United States and... Read More