Upcoming Workshop: Creating a Culture of Service

ASTC and Kentucky Science Center Workshop
Creating a Culture of Service
August 31 – September 2, 2015

What does it mean to have a culture of service? How can service be embedded throughout an organization so that it drives behavior and actions from mission and vision through staff relations to frontline audience interactions? The Kentucky Science Center made an intentional decision to put service at the core of the organization’s culture and practice at every level, building on the work of industry experts Roy Shafer and Betty Bryan’s work from the 1970s and 1980s.

Join ASTC and the Kentucky Science Center team as they share the science center’s success in creating a culture of service. Meet with community partners of local and national brands that also share a strong service philosophy. Take away tools, tips, and techniques about how to focus on service as a core institutional value, and learn how this can influence daily operations, internal team structure, and community partnerships.

The workshop will kick off with a discussion that will include a diverse collection of service-oriented industry professionals that will inspire best-practices thinking and parallel applications of service philosophy. Participatory small and large group sessions will provide ample time to understand and create an action plan to identify service needs, gaps, and opportunities. Time will be spent drafting institutional service goals and strategies to be formalized back at your home organization.

Participation in this workshop will help attendees to:

  • Articulate core institutional values
  • Identify how these values are reflected in individual and organizational behavior
  • Describe how a service ethic is related to current behavior and actions
  • Identify behaviors that demonstrate an increased attention to service
  • Create an action plan to increase service-related behavior across the organization
  • Align beliefs and behaviors

Who should attend:

  • VPs, directors, and managers
  • Organization influencers
  • Practitioners in direct public contact (implementers in the institution)
  • Team attendance (leader and implementer)
  • Community stakeholders

Register now!
Registration fee: $275 for ASTC members; $295 for non-members

If you have any questions or need assistance, please contact Wendy Hancock at or (202) 783-7200 x117.

Tentative Agenda

Monday, August 31 – Evening reception/group dinner
Tuesday, September 1 – Workshop, 8:30 a.m. – 5:00 p.m.
Wednesday, September 2 – Workshop and tours, 8:30 a.m. – 2:00 p.m.


Kentucky Science Center
727 West Main Street
Louisville, KY 40202

Online Registration

Register here!

  • 21c Museum HotelReserve a room in the ASTC block. You can also call (502) 217-6300 and request to reserve with the Association of Science-Technology Centers to receive the special rate. ASTC block rooms start at $179.
  • Galt House – Please call the hotel at (800) 843-4258 and ask for the ASTC block. ASTC rooms start at $129.