Upcoming Webinars—Key Ingredient: Recruiting, Training, and Nurturing Volunteers for Research and Evaluation

Click here to register for this two-webinar series. Questions? Contact ASTC’s Wendy Hancock.


Thursday, November 8, 1:00–2:00 p.m. ET

Thursday, November 15, 1:00–2:00 p.m. ET


This series is presented by ASTC and the Visitor Studies Association (VSA).


Enlisting volunteers to help tackle a project is rarely a straightforward process, but it’s a critical piece of your strategy and operations for visitor evaluations.

Join ASTC and VSA for this two-part webinar series outlining a strategic approach to engaging volunteers—one that can ultimately help establish a capacity pipeline and provide an accessible entry point to diversify your team. Fran Mast of the Shedd Aquarium in Chicago will bring her years of experience organizing evaluation volunteers to help participants navigate the process. Webinar participants will

  • Learn recruitment strategies that address volunteer and supervisor motivations.
  • Work with a training model that grows technical skills, fosters independence, and ensures quality control.
  • Explore tools and practices that keep volunteers motivated and provide day-to-day efficiency.

Session 1 (Thursday, November 8, 1:00–2:00 p.m. ET) will provide an interactive introduction to engaging volunteers in research and evaluation work, including key “dos” and “don’ts” and pragmatic considerations.

During Session 2 (Thursday, November 15, 1:00–2:00 p.m. ET), participants will receive helpful resources for their volunteer initiatives, including recruitment and training materials. They will also have the opportunity to ask questions and receive consultation from Fran and other participants on the particular challenges they face.


Audience: This webinar is designed for science center, museum, and cultural institution professionals from all career levels, particularly those working in visitor studies, human resources, volunteer programs, exhibitions, and public programs.

Presenter: Fran Mast is a Research and Evaluation Associate at the John G. Shedd Aquarium in Chicago, Illinois. During her tenure at Shedd, she has been closely involved with project management, including research and evaluation design, implementation, and analysis and reporting. Mast has also supervised and mentored part-time staff, interns, and volunteers. Her efforts in these areas have focused on growing internal research and evaluation capacity, providing diverse entry points for research and evaluation work, and creating a capacity pipeline.

Fee: $50 for members of VSA or ASTC, and $75 for nonmembers, for the two-webinar series. Registration includes related materials and resources as well as exclusive access to archived webinar recordings.


Click here to register for this two-webinar series. Questions? Contact ASTC’s Wendy Hancock.



Wendy Hancock is ASTC’s Senior Program Manager, Professional Development.