A New Era for Marketing at Science Centers

By Douglas Young From Dimensions November/December 2015 In the 1980s in the United States, the traditional science center business and mission models worked well. Science centers were the most prominent source for informal science learning with financial support from governments and donors and a quasi-monopoly on IMAX films, science store merchandise, and interactive exhibits. A …

A New Era for Marketing at Science Centers Read More »

The Fine Line Between Creating Curiosity and Creating Controversy

By Jason Bosher From Dimensions November/December 2015 You’ve probably heard the adage, “There is no such thing as bad publicity.” A study published in Marketing Science concluded, “Although negative publicity is not always a good thing, in some cases, negative can actually be positive” (Berger, Sorensen, & Rasmussen, 2010). As a science center, you want …

The Fine Line Between Creating Curiosity and Creating Controversy Read More »

Scroll to Top