ASTC’s strategy focuses on collectively strengthening the science and technology engagement field’s impact in a rapidly changing world.
Our Vision
Increasing the understanding of and engagement with science and technology among all people to enhance lives and livelihoods, strengthen communities, and sustain the planet.
Our Purpose
Championing and supporting science and technology centers and museums, and the entire science engagement field to address communities’ evolving priorities.The Work of Our Members
ASTC creates strategic opportunities, develops intellectual capital, and assembles resources to serve our members working in a wide variety of contexts—all aimed at supporting members in realizing their goals to engage their communities.
Through its three interconnected goals, ASTC’s Strategy to 2030 is focused on delivering the support and resources needed for our members to adapt and thrive—now and in the future.
Connection
Connecting science and technology engagement with the public good
This goal focuses on demonstrating why the public’s engagement with science matters to the future of our local and global communities.
Objectives
- Leverage ASTC’s leadership to underscore the significance of the relationship between the public and the science and technology ecosystem, and drive forward practices that deliver positive benefits on individuals, their communities, and the planet
- Increase the breadth and depth of collaboration and member connections across sectors
- Promote and advocate for the work of the full range of our members
Measuring Success
Success toward this goal will be measured through increased partnerships across the ecosystem, the increased public profile of ASTC and our members, and active engagement by ASTC and our members in governance topics around science and technology.
Relevance
Cultivating a bold vision for the future of science and technology engagement
This goal focuses on building momentum around innovation and developing future-forward practices.
Objectives
- Support our members in being future-focused and responsive to community priorities
- Build members’ capacity to access, generate, and analyze data to drive their future strategies and impact
- Share evidence-based approaches to design and facilitate science learning and engagement
Measuring Success
Success toward this goal will be measured as a broadening of ASTC and our members’ reach and perceived value—expanding the proportion of their communities they serve and providing greater value to their audiences.
Sustainability
Elevating our member organizations and staff
This goal focuses on strengthening members and their capacity, while recognizing that the challenging economic landscape requires a sharp focus on organizational sustainability and evolution that realizes deeper community impact.
Objectives
- Expand high-impact professional learning for all levels of our members’ workforces
- Foster innovation, experimentation, and scaling of new, sustainable business and operational models
- Facilitate connection, learning, and collaboration among members
Measuring Success
Success toward this goal will be measured through an improvement in ASTC and our members’ organizational health—increasing financial sustainability and workforce capacity.