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Posted March 3, 2026
Vice President of Visitor Experience & Earned Revenue
The Museum of Flight
Seattle, Washington
Salary Range: $161,000 — $258,000 depending on experience

We are seeking a dynamic and visionary Vice President of Visitor Experience & Earned Revenue to lead the Museum’s integrated growth strategy and shape the future of our audience engagement. This executive will unite creative experience design, marketing and communications, audience development, and earned revenue into a powerful, cohesive engine that drives attendance, deepens visitor connection, and ensures long-term sustainability. As a key member of the Executive Team, this leader will translate powerful aerospace storytelling into measurable growth and lasting institutional impact.

Summary
The Vice President of Visitor Experience & Earned Revenue is a senior executive leader responsible for shaping and advancing the Museum’s overall growth strategy by integrating creative experience design, audience development, marketing, and communications, and earned revenue into a unified and sustainable growth model. This role holds direct accountability for earned revenue performance and attendance growth and serves as Executive Sponsor for the Museum’s Experience strategy. The Vice President ensures that exhibits, programs, events, and visitor-facing experiences reflect compelling storytelling, creative excellence, and emotional resonance. These efforts drive repeat visitation, deepen audience connection, and strengthen long-term relevance. As the enterprise leader over creative exhibit design, marketing, and communications, and earned revenue functions, this role aligns strong director-level expertise into a cohesive, high-performing system. The Vice President establishes shared strategic priorities, resolves tradeoffs, and ensures these areas operate as an integrated growth engine. As a member of the Executive Team, this role partners across the organization and serves as the Museum’s Board-level subject-matter expert on audience growth, experience performance, and earned revenue sustainability.

Essential Duties & Responsibilities
Following is a summary of the essential functions for this job. Other duties may be performed both major and minor, which are not mentioned below. Specific activities may change from time to time. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions.
Experience, Exhibitions, & Creative Strategy

  • Provide executive leadership for the vision, development, and lifecycle of permanent, temporary, and traveling exhibits, as well as visitor-facing programs and experiences.
  • Serve as Executive Sponsor for the Museum’s Experience strategy, ensuring compelling, inclusive, and emotionally engaging experiences across physical and digital platforms.
  • Champion creative excellence and storytelling as primary drivers of visitor connection, relevance, and repeat visitation – ensuring experiences tell clear, human-centered stories of aerospace innovation.
  • Partner with Curatorial, Collections, Education, and Operations leadership to align content, creative direction, audience appeal, and operational feasibility.
  • Advance an Experience Master Plan, aligned with the Campus Plan, which reflects audience behavior and experience design best practices.
  • Apply financial discipline and audience insight to experience investments, ensuring alignment with audience growth, inclusion, earned revenue performance, and long-term sustainability goals.

Earned Revenue Strategy & Growth

  • Hold organization-level accountability for earned revenue performance, approximately $12M annually, ensuring sustainable growth aligned with mission and long-term financial health.
  • Define and oversee a comprehensive earned revenue strategy across admissions, retail, simulators, private events, premium experiences, and related revenue streams.
  • Establish strategic frameworks for pricing, product mix, portfolio management, and revenue optimization while balancing access, mission impact, and financial return.
  • Partner with Finance to align multi-year forecasts, capital investments, and revenue targets with institutional strategy.
  • Evaluate and prioritize growth opportunities, partnerships, and business models based on financial return, strategic value, operational feasibility, and audience impact.

Marketing, Communications & Audience Development

  • Define and oversee the Museum’s integrated marketing, communications, public relations, and digital strategies, ensuring brand clarity, emotional resonance, and measurable contribution to audience growth and earned revenue.
  • Establish and oversee a cohesive brand, storytelling, and communications strategy across all channels, ensuring consistent positioning, emotional resonance, and measurable contribution to audience growth and earned revenue.
  • Provide executive oversight of content strategy and audience communications to ensure alignment with visitor experience and institutional priorities.
  • Allocate resources and guide internal teams and external partners to maximize return on marketing investment.
  • Build and evolve internal marketing capabilities aligned with growth and experience objectives.

Data, Analytics & Decision-Making

  • Champion the development and use of visitor, attendance, and revenue data to inform strategy, investment decisions, and performance evaluation.
  • Advance data maturity by establishing clear performance frameworks, measurement practices, and audience research capabilities to inform strategic decisions.
  • Establish clear performance metrics and dashboards to track marketing effectiveness, visitor behavior, experience performance, and earned revenue outcomes.
  • Foster a culture of learning and experimentation grounded in data and evidence.

Executive Leadership & Board Engagement

  • Serve as a key member of the Executive Team, contributing to enterprise-wide strategy, planning, and decision-making.
  • Establish shared strategic priorities and resolve tradeoffs across experience development, marketing, and earned revenue to drive cohesive institutional growth.
  • Serve as the Museum’s executive subject-matter expert on audience growth, experience performance, and earned revenue sustainability.
  • Inform campus planning and long-term capacity strategy by providing insights on audience demand, earned revenue potential, and visitor behavior to support data-driven decisions about space, programming, and infrastructure.
  • Support and engage with the Board of Trustees and relevant committees, including presenting earned revenue results, visitor trends, experience initiatives, risks, and opportunities.
  • Represent the Museum publicly, including media engagements, community partnerships, and speaking opportunities, as appropriate and in coordination with the CEO.

People Leadership & Culture

  • Lead, coach, and develop a high-performing leadership team, providing clarity of priorities, accountability, and support for innovation.
  • Foster a culture of collaboration, experimentation, learning, and shared ownership of results.
  • Advance the Museum’s commitment to equity, inclusion, and belonging through audience-centered leadership and inclusive experiences.

Qualifications
Education & Experience

  • Bachelor’s degree in marketing, business, finance, sales, communications, or a related field required; advanced degree preferred. A combination of education and relevant experience may be considered in lieu of degree.
  • Minimum of ten (10) years of senior leadership experience with direct responsibility for visitor-focused strategies, audience development, and earned revenue growth.
  • Demonstrated success leading revenue-driven marketing, experience, and growth strategies in attractions, cultural institutions, performing arts, entertainment, hospitality, or similar visitor-centered organizations.
  • Experience presenting to Boards or senior governance bodies on financial and strategic performance strongly preferred.

Knowledge

  • Creative direction and storytelling leadership in cultural, entertainment, or mission-driven organizations.
  • Earned revenue models in visitor-centered organizations.
  • Consumer and visitor behavior, demand generation, and pricing strategies.
  • Marketing, communications, and digital engagement channels.
  • Experience design principles and lifecycle management for exhibits and programs.
  • Financial concepts including forecasting, ROI, and performance measurement.
  • Use of qualitative and quantitative research to inform decision-making.

Skills

  • Strategic planning and execution.
  • Financial information analysis and analytical reasoning.
  • Data-informed decision-making.
  • Executive communication and presentation.
  • Cross-functional collaboration and influence.
  • People leadership, coaching, and team development.
  • Change leadership and organizational alignment.

Abilities

  • Ability to evaluate and guide creative concepts and narrative development at an executive level.
  • Ability to own and deliver complex, multi-dimensional outcomes.
  • Ability to lead through influence rather than direct control.
  • Ability to balance creativity with discipline and financial stewardship.
  • Ability to operate effectively amid ambiguity, risk, and evolving priorities.
  • Ability to engage credibly with senior leaders, Boards, and external stakeholders.

Core Competencies

  • Strategic Leadership: Sets clear direction, makes tradeoffs, and aligns people and resources to achieve outcomes.
  • Audience-Centered Thinking: Designs and champions experiences grounded in audience needs, behaviors, and inclusion.
  • Creative & Experience Leadership: Elevates storytelling, design quality, and emotional resonance while aligning with institutional strategy.
  • Revenue & Business Acumen: Understands financial drivers and uses them to inform strategy and decisions.
  • Data & Learning Orientation: Uses data, testing, and learning to improve decisions and outcomes.
  • Collaboration & Influence: Builds trust, aligns diverse stakeholders, and drives progress through partnership.
  • Change & Innovation Leadership: Leads transformation thoughtfully, balancing innovation with risk management.
  • Equity & Inclusion Leadership: Advances inclusive practices and experiences that reflect and welcome diverse communities.

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The schedule for this position is generally Monday – Friday; 9am – 5pm. Final schedule is determined by the Supervisor.
  • May require working additional hours including evenings and weekends based on Museum need.
  • Some travel may be expected for this position.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Able to lift up to 25 pounds with or without assistance.
  • This position works in an office environment with long sedentary periods and repetitive wrist and arm movement.
  • The ability to focus, bend, carry, reach to the side, front and overhead, push, pull, walk, stand, twist and squat are occasional requirements in a normal office setting.
  • Onsite attendance is essential to perform some of the duties of this position; ability to move through physical Museum campus spaces including occasionally outdoors in variable weather.

Benefits
The Museum of Flight offers full-time employees a generous and comprehensive benefits package which includes medical, dental, vision, flexible spending accounts, a 403(b) retirement plan with a 5% match after 1 year of service, Employee Assistance Program, as well as company paid life insurance, Accidental Death and Dismemberment, and long-term disability.

Paid-Time Off
Our paid time-off plans include 2 weeks of accrued sick (80 hours) leave and 5 weeks of vacation (200 hours) per year, 10 paid holidays, and 2 floating holidays.

Important Information
The Museum of Flight is committed to reflecting the diverse community around us. We continue to listen, learn, and implement change so that we can become a more inclusive organization that addresses bias and inequity, and better serves our communities. We highly encourage persons of color, members of marginalized communities, women, non-binary, and LGBTQIA+ individuals to apply. Prior to hire and once an initial offer of employment has been made, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant’s suitability and competence to perform in the position. The Museum of Flight is an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any basis including race, color, age, sex, religion, national origin, disability, veteran’s status, sexual orientation, or gender identity/expression. This organization participates in E-Verify.

View the complete description.

Posted March 3, 2026
President and Chief Executive Officer
Utah’s Hogle Zoo
Salt Lake City, Utah
Salary Range: $250,000 commensurate with experience

Utah’s Hogle Zoo (Hogle Zoo, the Zoo), one of the state’s most iconic cultural institutions and a leader in animal wellbeing, seeks a new Chief Executive Officer to guide the Zoo into its next era. The Zoo reached a historic milestone in 2025 when it received a rare perfect score during its reaccreditation by the Association of Zoos and Aquariums (AZA), becoming only the 10th institution to attain this achievement. With this achievement as a foundation, the next CEO will build on this momentum and commitment to exceptional care.

This is a moment of possibility for the organization. Operating in a crowded ecosystem that values family-friendly attractions, Hogle Zoo can solidify its place as the cultural organization for the state. The Zoo benefits from a talented, mission-driven team and a community that cares about the organization’s successful future. With important work already underway, guided by a strategic plan with broad buy-in, and an ambitious vision guiding the years ahead, the next CEO will have the opportunity to expand the Zoo’s impact, strengthen key partnerships, and elevate its role as a leader in conservation, education, and guest experience.

The CEO will steward relationships with state and county partners, maintain the Zoo’s excellent reputation for animal wellbeing, and ensure that Hogle Zoo continues to deliver meaningful, accessible, and inspiring experiences for more than 900,000 annual guests. The CEO reports to a highly engaged 21-member Board of Directors and leads a four-member executive team, which oversees a staff of 145 full-time employees and more than 80 seasonal employees. The new CEO must be an experienced and strategic leader with a deep commitment to the Zoo’s mission to create champions for wildlife and foster a world where people and wildlife thrive together. The successful CEO will build trust through transparency, amplify the Zoo’s existing strengths, and introduce fresh thinking and an innovative spirit, positioning the Zoo for continued success.

Utah’s Hogle Zoo has retained Isaacson, Miller, a national executive search firm, to support the search. Please submit all inquiries, nominations, and applications (including CVs and letters of interest) through the Isaacson, Miller website.

View the complete description.

Featured
Posted February 25, 2026
Chief Executive Officer
Science World
Vancouver, British Colombia
Salary Range: $275,000 — $325,000 (CAD), supplemented by a competitive total rewards package

Science World is one of British Columbia’s most iconic and beloved cultural institutions. From its instantly recognizable geodesic dome on Vancouver’s False Creek waterfront to its province-wide outreach programs, Science World inspires curiosity, advances STEAM literacy, and empowers learners of all ages through hands-on, imaginative, and impactful experiences. Guided by its mission – Through science and nature, we ignite wonder and empower dreams – Science World plays a vital public role at the intersection of education, innovation, and community engagement. As the organization enters an exciting phase of renewal, the Board of Directors is seeking an exceptional leader to serve as its next Chief Executive Officer. Reporting to the Board, the CEO will provide visionary, strategic, and operational leadership to advance Science World’s mission, financial sustainability, and long-term relevance. This is a rare opportunity to lead a high-profile, public-facing organization through a period of modernization and growth by strengthening earned and philanthropic revenue, evolving mission-based programming, delivering complex capital and technology projects, and positioning Science World for long-term success. The CEO will serve as the public face of Science World, building strong relationships with staff, donors, governments, partners, and the broader community, while fostering a culture of accountability, inclusion, and operational excellence.

Key Areas of Focus

  • Strategic Leadership: Execute the current strategic plan through 2027 and lead the development of a new 3–5 year strategy beginning in 2028, aligning mission impact, financial sustainability, and long-term capital planning.
  • Operational Excellence: Drive disciplined execution, clear priorities, and performance accountability across a complex, multi-year transformation.
  • Financial & Fundraising Leadership: Strengthen earned revenue performance, ensure sound financial stewardship, and lead the evolution of fundraising to a sustainable long-term level.
  • People & Culture: Build strong, trusting relationships across the organization; develop leadership capability; and unite frontline and management teams around shared goals.
  • External Leadership: Act as a credible ambassador for Science World, deepening relationships with donors, partners, governments, and the community, and safeguarding the organization’s brand and reputation.
  • Facilities & Capital Stewardship: Provide executive oversight of major facility, exhibit, and technology renewal projects and ensure long-term asset sustainability.

The successful candidate will be a proven, execution-oriented senior executive with strong operational credibility and experience leading complex, mission-driven, public-facing organizations. They bring high integrity, humility, emotional intelligence, and a visible, engaged leadership presence. They are a compelling communicator and relationship builder, with strengths in fundraising, government relations, and working with a committed Board or Directors.

If this is the next step in your professional career, please visit our website and submit your application to Allison Rzen and Shelina Esmail at www.pfmsearch.com.

View the complete description.

Featured
Posted February 13, 2026
CEO
Modesto Children’s Museum
Modesto, California
Salary Range: $110,000 — $130,000

Overview
Organization Mission, Vision and Values: The Modesto Children’s Museum enriches the lives of all children by nurturing creativity, critical thinking and a love for lifelong learning. Our vision is to continue to be a world class and exploratory experience for all children that enriches, inspires and unites its larger community.

Our Values are:

  • All children are welcome
  • Learning engages the entire family
  • Celebrate diversity at every level
  • Community is worth the investment
  • Play is an essential part of learning

Position Description
The Modesto Children’s Museum (MoChiMu) is a world-class, award-winning children’s museum in the heart of California’s Central Valley. Now welcoming more than 70,000 children, families, educators, and school groups each year, MoChiMu serves as a vibrant home and trusted resource for playful learning across Stanislaus County and the greater region. MoChiMu has quickly become a destination for families and school communities throughout the Central Valley, attracting visitors from across the region and contributing to the cultural and economic vitality of Modesto. With a growing national profile and recognition for outstanding practices, the Museum is building on its strong foundation to deepen community impact, expand access, and continue elevating the role of play in childhood. Reporting to the Board of Directors, the CEO will participate in the vision, strategic direction and guidance for the operation of the museum. A successful candidate will have a minimum of 5 years Children’s Museum experience. The CEO must be an effective, forward-thinking leader with excellent community engagement, fundraising, business and financial management skills with an understanding and passion for hands-on, experiential learning.

Responsibilities

  • Oversee and manage all aspects of the Museum’s operations, staff, volunteer relations, external relations, exhibits, and education programming.
  • In partnership with the Board of Directors, participate in developing the strategic plan and continuously assess museum operations to ensure its success. Support the Board’s role as the governing body for the museum.
  • Oversee community engagement to stimulate museum attendance. Promote active and broad participation by volunteers in all areas of the organization’s work.
  • Provide guidance in the development of the educational programming, including the areas of science, technology, engineering, arts and math for youth and families throughout the Central Valley.
  • Actively engage in grant and fundraising activities and events.
  • Oversee marketing and external relations and develop marketing and communication plans, coordinate marketing and PR efforts.
  • Provide leadership in program development, staff organization, marketing and financial execution for operations, facilities, and programming.
  • Provide excellent financial stewardship for all museum resources, address all compliance issues, and maintain the transparency necessary for a community-based not-for-profit.
  • Maintain a strong, cohesive, and diverse team of internal staff. Lead staff in the development and implementation of the strategic direction provided by the board. Work with staff to develop a work plan of short- and long-range goals, and procedures to maximize effectiveness in achieving the museum’s mission.
  • Be the Museum’s face to the community, establishing and nurturing collaborations with local and regional partners, driving the development of innovative new programming, capitalizing on education outreach, including children and families from disadvantaged backgrounds.
  • Be a spokesperson and assure the organization and its mission and programs are consistently presented in strong, positive ways to relevant stakeholders, public and media.
  • Be an active member of the Stanislaus County arts, culture, and education communities, and maintain a presence in a variety of settings, which may also include events and engagements on holidays, evenings, and weekends.

Qualifications
Key Attributes: The ideal candidate will be an inspirational leader with strong interpersonal communications skills, management, business, and fundraising and earned revenue experience. The candidate will have the ability to build collaborative relationships, financial savvy, a track record of results, and a passion for hands-on, experiential education. They will have significant executive experience working in a museum.
Leadership: The ideal candidate will be a dynamic leader who has experience evaluating and growing institutional programs and motivating staff to achieve their optimal potential. They will have led an organization through a period of opening and stability.
Program Development: Experience developing youth and family programming and STEAM education are desired.
Financial Management: The ideal candidate will have a successful track record of exceptional financial management, organizational and fundraising skills with demonstrated ability to achieve results in a transparent manner. Ability to lead the annual budgeting process and provide supervision so that programs and operations are administered and managed within budgets, and so that cash flows are maintained at levels sufficient to support all activities and obligations.
Communication: The ideal candidate will be a personable and compelling spokesperson that is able to articulate the mission of the organization to diverse audiences and able to passionately represent the Museum. The ideal candidate will be able to interact effectively one-on-one and with small groups, as well as successfully delivering formal presentations to large audiences, and have the ability to tell the Museum story in a way that engages and compels donors, community leaders and families.
Fundraising: The ideal candidate will be a relationship builder who has a high level of organizational and political sophistication, experience with not-for-profit fundraising, and building collaborative and strategic partnerships. They will play a major role in fundraising, pursuing an agenda of donor outreach and exceptional donor relations to increase the agency’s financial resources. The ideal candidate will think beyond traditional sources to identify unique funding opportunities.
Character: The CEO should demonstrate honesty and integrity. The ideal candidate will be a problem-solver who possesses exceptional organizational and management skills. They must be forward-thinking, flexible, creative, energetic, and able to work with diverse constituencies in an effective manner.
Background: A minimum of five years of progressively responsible senior level experience in a Children’s Museum and having new Museum experience is strongly preferred. Experience working with fundraising, not-for-profit boards, committees, and the public is essential.
Education: A bachelor’s degree is required, and a master’s degree is preferred. Experience in childhood development, museum management, or relevant disciplines is valued.

Contact
Interested candidates should send a resume and cover letter via e-mail to: Katie Barber, kbarber@modestochildrensmuseum.org. The Museum firmly supports the principle and philosophy of equal opportunity for all individuals, regardless of race, religion, sex, age, national origin, or disability. This position is open until filled. The Modesto Children’s Museum is a valuable community resource for children and families to experience the joy of learning about themselves and the world around them. The museum will enrich the lives of all children by nurturing creativity, critical thinking, and a love for lifelong learning.

View the complete description.

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