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With support from Lyda Hill Philanthropies and the IF/THEN® Initiative, ASTC will award grants to U.S. ASTC-member museums to support projects designed to address gender equity in their museum’s content, including through visual representation such as photos and videos of women and gender minorities.

The IF/THEN® Gender Equity Grants will be awarded in two rounds. The first round closed in April 2020. ASTC-member museums in the U.S. are eligible to receive one IF/THEN® Grant. Museums not successful in Round One may reapply in Round Two. View this IF/THEN® Grants webinar recording for important information, but please note grant requirements and dates have changed since this webinar was recorded.

Grants Timeline Overview

 Round OneRound Two
Application WindowApril 13–April 30, 2020November 2020 (exact dates TBD)
Project PeriodMay 2020–September 2020November 2020–April 2021

About the Round One Grants

Round One Grants have already been awarded.

Please note that updated application details specific to Round Two are forthcoming. The information below is provided for general guidance only.

We have updated the Round One Grant requirements to allow applicants greater flexibility in responding to the needs of their community during the COVID-19 coronavirus pandemic. If your organization has concerns or requires accommodation to respond to this opportunity, please reach out to Amanda Fisher at ifthen@astc.org.

You may choose to apply for a grant in one of three categories:

  • Category 1: Visual Representation
  • Category 2: Virtual Programming
  • Category 3: Visual Representation and Virtual Programming
CategoryDescriptionFunding Amount
1: Visual RepresentationThis category is for projects that address the visual representation of women and gender minorities through photos, videos, or other media. You may choose to update or add to the visual components in your museum’s exhibits, signage, program materials, brochures, social media, webpages, or other content. $1,000–$10,000
2: Virtual ProgrammingThis category is for projects that develop and deliver virtual programming that highlights women and gender minorities in STEM.$1,000–$5,000
3: Visual Representation and Virtual ProgrammingThis category is for projects that incorporate aspects of both Category 1 (visual representation) and Category 2 (virtual programming), include multi-phase projects.$1,000–$10,000

Round One Timeline

April 1330, 2020Application period
Week of May 11, 2020Award recipients notified
May 21, 2020Mandatory online meeting for grant awardees
May 11–Sept. 30, 2020Project Implementation
October 9, 2020Final Report Due

Announcement of Round One Grant recipients

Application Requirements

Your proposal must include:

  • A narrative detailing how your proposed project will address gender equity at your science center or museum (maximum of 800 words)
  • A description of the photos and videos you plan to use in the project, including any media from the IF/THEN® Collection (to learn more about the Collection, see the IF/THEN® Collection section below.)
  • A detailed project budget (Please note: Indirect costs are not allowable, more information below.)
  • A project timeline indicating significant milestones (Projects must take place between May and September 2020.)

Grantees will be required to:

  • Participate in ASTC project evaluation, including completing pre- and post-surveys; participating in an interview with ASTC’s evaluator; collecting a small sample of audience feedback; and/or collecting consents from audience members for follow-up phone interviews with ASTC’s evaluator
  • Track and document grant expenditures and submit a final report on grant activities and program outputs and outcomes by October 9, 2020 (ASTC will provide a template and guidelines for this final report.)
  • Participate in outreach to inform the field about your project, such as participation in an ASTC conference session, presenting at an ASTC-hosted webinar, and/or writing a blog post about your museum’s project
  • Attend a mandatory online meeting for grant awardees on May 21 at 1:00 p.m. PT/4:00 p.m. ET

Strong proposals will include:

For Visual Representation (Category 1 and 3) Projects:

  • A plan to use the IF/THEN® Gender Representation Toolkit to collect data on the visual representation of gender (i.e., photos and videos of people) in the relevant area of the museum prior to beginning the funded project and after completion (Note: if your organization is unable to use the Toolkit before beginning your project due to COVID-19-related closures or changes in operations, a plan to use the Toolkit in the future will fulfill this requirement.)
  • A project plan that incorporates a visual representation component such as the use of photos and/or videos, especially media from the IF/THEN® Collection
  • A clear description and explanation for how the proposed project will have a maximum impact on museum spaces and content, including reaching a significant number of the museum’s audience and having a lasting impact beyond the grant period

For Virtual Programming (Category 2 and 3) Projects:

  • A project plan that incorporates STEM role models and engages your community in virtual programming, including Q & As, webinars, pre-recorded videos, or similar
    • Projects that plan to involve IF/THEN® Ambassadors will be given special consideration. ASTC staff can assist in connecting grantees with IF/THEN® Ambassadors.
  • A clear description and explanation of how the proposed project will meet a clear need for the museum’s community and maximize impact on the museum’s audience, including reaching a significant number of the museum’s audience and having a lasting impact beyond the grant period

Applications will be reviewed by a committee consisting of peer reviewers as well as ASTC and National Girls Collaborative Project staff. Awards will be selected based upon the merit of the projects proposed, with criteria including:

  • Overall project design
  • Strength of impact (reach and duration)
  • Creativity
  • Diversity factors including geographic distribution, institutional diversity, and project variety

Payment Schedule

Grantees will receive 70% of the project payment upon completion of a grant agreement at the start of the funded project. The remaining 30% will be paid upon successful completion of the project and submission of the final report.


Applicants will be required to upload a project budget in Word, Excel, or PDF format. Project budgets must include:

  • a name for each expense category (i.e., supplies, printing);
  • a total amount of each category; and
  • a short explanation of expenses included in each category.

Allowable expenses include, but are not limited to, materials, production costs, and staff time. Grant funds may not be used for indirect charges/administrative overhead, capital expenditures, alcoholic beverages, or computer hardware that is not public-facing (i.e., servers, desktops for staff). For projects with a virtual programming component (Category 2 and 3), up to 20% of grant funds may be used for equipment necessary to deliver virtual programming (i.e., cameras, microphones, videoconferencing software).

IF/THEN® Collection

Applicants with visual representation projects (categories 1 and 3) are encouraged to incorporate images or videos from the IF/THEN® Collection into their proposed projects. An online training for awardees on using the IF/THEN® Collection will take place on June 10 at 12:00 p.m. PT/3:00 p.m. ET.

The IF/THEN® Collection is a growing catalog of images and videos that science centers and museums can use in exhibits, promotional materials, website content, and more. The Collection includes the AAAS IF/THEN Ambassadors, 125 women role models in STEM. The Collection will feature a page for each Ambassador with downloadable assets that can be used freely. The assets available for each Ambassadors are expected to include a minimum of:

  • three headshots;
  • three power poses (full body shots often with props or scientific tools);
  • six videos clips with interviews of different lengths; and
  • a PDF profile sheet with more information including the Ambassador’s bio and personal statement.

While the full IF/THEN® Collection is not yet available, you may view an example IF/THEN® Collection Ambassador page, and a list of all Ambassadors who will have their own pages. ASTC staff are available to assist you in identifying specific images or videos that may work for your proposed project. For more information please contact Amanda Fisher at ifthen@astc.org.

Project Evaluation

Visual Representation Projects (Categories 1 and 3):

ASTC will use data from the IF/THEN® Gender Representation Toolkit as one component of the evaluation of IF/THEN® Grant projects with a visual representation component (categories 1 and 3). Awardees should agree to use the toolkit to collect data on the visual representation of gender (i.e., photos and videos of people) in the relevant areas of the museum both before and after completing their proposed project. However, ASTC will make exceptions to this requirement for museums unable to complete the data collection due to the COVID-19 crisis. All applicants in categories 1 and 3 must agree to collect data using the toolkit at the end of the grant period to measure changes in gender representation. Learn more about using the IF/THEN® Gender Representation Toolkit and to download the toolkit.

All Projects (Categories 1, 2, and 3):

All awardees will be required to participate in ASTC project evaluation, including:

  • completing pre- and post-surveys
  • participating in an interview with ASTC’s evaluator
  • collecting a small sample of participant feedback
  • collecting consent forms from participants for follow-up phone interviews with ASTC’s evaluator

Project Outreach

All Round One awardees will be required to participate in outreach activities to share their project with the ASTC community. Outreach activities may take place after the grant award period has ended. Examples of outreach activities you may be asked to participate in include:

  • Writing a blog post about your project
  • Presenting at the ASTC 2020 Annual Conference (travel support may be available if invited to present)
  • Presenting on a webinar for IF/THEN
  • Writing an article for ASTC’s Dimensions magazine
  • Participating in conversations on the IF/THE Community of Practice discussion board

Preview the application for Round One.

The IF/THEN® Coalition includes partners across industries undertaking projects to increase the representation of women in STEM. In its role as an IF/THEN® Coalition Member, ASTC is creating a gender representation toolkit, awarding grants, and developing a digital library with photos and videos of women in STEM.

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