Archives: Dimensions

The digital publication of the Association of Science and Technology Centers (ASTC)

The ASTC Dimensions Resource Library provides peer-reviewed guides, articles, and insights written by science engagement colleagues about topics relevant to science centers and museums and other organizations committed to engaging the public in science and technology.  Interested in contributing to the resource library? Learn more about our quarterly submission cycle and our submission guidelines.

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The organizational and contributor characteristics reflect the ways that ASTC classifies member organizations and individuals in our data collection and reflect categorization at the time the article was originally published.

Reimagined and Rebranded: Science Centers for the 21st Century

September 16, 2013

By Eli Kuslansky and Gregory Peduto From Dimensions September/October 2013 Science centers: bastions of fun and exploration, destinations where children can let loose, providers of hands-on learning to spark a lifelong love of science. However, when children grow into adulthood in our technologically accelerating society, are they still called to

Field Trips: What Teachers Told Us

September 1, 2013

By Mary Ann Wojton From Dimensions September/October 2013 Student field trips to COSI in Columbus, Ohio, attract approximately 75,000 visitors annually. We wanted to understand how teachers perceive our science center and field trip offerings in order to better serve them and to represent ourselves to them in the most

Best Practices in Public Relations

August 25, 2013

We asked public relations (PR) professionals from science centers and museums around the world to send us their best practices, guidelines, practical tips, and pieces of advice. Here’s what they told us. (This is an extended version of an article that appeared in the September/October 2013 issue of Dimensions magazine.)

When are evaluation and other visitor feedback strategies the most useful for helping advance a science center’s mission? When are such strategies less successful?

August 25, 2013

This is an extended discussion of the question that appeared in the Viewpoints department of the September/October 2013 issue of Dimensions magazine. Evaluation is a powerful tool for providing visitors with a voice, which then enables us to stay relevant to their needs and motivations. The goal of any exhibit

Science Center and Zoos: Creating Public Value Through Complementary Strengths

July 31, 2013

By John Fraser, Martin Weiss, Beverly Sheppard, and Kate Flinner From Dimensions July/August 2013 Educators at science centers, zoos, and other informal science education institutions (ISE) work in distinct traditions. Yet, funders often lump them into a single class of ISE environments. Even science centers and zoos themselves may imagine

Recruiting for Inclusion and Innovation

July 31, 2013

By Laura Huerta Migus From Dimensions July/August 2013 “It is diversity that drives innovation: a diversity of perspectives, of industries, of cultures. When we bring together these different perspectives, we have a far better chance of breaking new ground.” —Frans Johansson, author of The Medici Effect Over the past two

Dimensions, May/June 2013—Personalizing the Visitor Experience

May 28, 2013

IN THIS ISSUE May/June 2013 Free-choice learning is the hallmark of science centers and interactive museums. But many institutions are taking this idea a step further by exploring strategies for personalizing the visitor experience—before, during, or after the visit. Some approaches are high tech, like compiling a visitor’s on-site experiences

Personalizing Visitor Service in a Small Museum

May 28, 2013

By Jennifer Jenkins From Dimensions May/June 2013 WonderLab Museum of Science, Health and Technology in Bloomington, Indiana, strives to be not just a destination, but also a valuable community asset. Open since 2003 in its current downtown location, WonderLab is a small museum—7,600 square feet (700 square meters) of gallery

21-Tech: Engaging Museum Visitors Using Mobile Technologies

May 11, 2013

By Keith Ostfeld From Dimensions May/June 2013 Society has reached a point where everyone desires customized services and products—from coffee to computers to museum experiences—that meet their needs, expectations, and aesthetics. With today’s easy access to phenomenal computational power through personal mobile technologies (PMTs) like smartphones and tablets, we have

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