What is the IF/THEN® Collection?
Images that illustrate professionals in science, technology, engineering, and mathematics (STEM) fields have traditionally underrepresented women and gender minorities, which can make it challenging for science centers and museums to develop compelling visual content that allows girls to see themselves engaging in science. The IF/THEN® Collection—a growing digital library of photos, videos, and other media featuring women in STEM fields—provides a valuable resource for developing those materials.
Produced in partnership with the National Girls Collaborative Project (NGCP) and the IF/THEN® Initiative, this free asset library is the largest resource of its kind dedicated to increasing access to images reflecting the diversity of women and gender minorities in STEM.
How to use the Collection
The Collection includes thousands of images, videos, posters, and other assets free to view or share online through social media posts, additions to your website, and other similar uses.
Additionally, ASTC-member science centers or museums based in the United States can download and use assets for any non-commercial use including in exhibits, signage, digital and print materials, camps, and more. (Due to licensing restrictions and other legal requirements, downloading of assets is not currently available outside of the United States.)
U.S.-based ASTC member museums should contact firstname.lastname@example.org to request a free download code.
Want to learn more about the Ambassadors? Click the i icon in the top right corner while viewing an image or video to see additional information, including how the person featured identifies and if they have a connection to a particular science center or museum! Read the Collection FAQ for more details about navigating the library.
Ready to get started?
Watch the recording of our informational webinar to learn how to access and use assets in the Collection.