The IF/THEN® Gender Representation Toolkit helps your institution collect data on the representation of gender in the images and videos displayed in your museum content, including exhibits, websites, program materials, signage, and more. These data can be used to inform changes at your museum.
ASTC analyzed data submitted by 76 science centers and museums across the United States and developed a report on the findings. Download the report, Gender Representation in Science Center and Museum Content: Findings from ASTC’s Gender Representation Toolkit, and read our blog post highlighting key takeaways.
Use the Toolkit in your museum
Using the IF/THEN® Gender Representation Toolkit will help your institution:
- Collect data on their visual representation of gender;
- Prompt conversations among staff about gender equity and support your organization’s broader diversity, accessibility, inclusion, and equity efforts; and
- Better understand how your institutions represents gender to identify areas of improvement and better determine the resources needed for growth.